ONEtoONE is happy to announce that our client Ufenau Capital Partners AG has completed the acquisition of a majority stake in Grupo Marktest.

The Group is a leading tech-enabled market research and analytics solutions specialist with relevant international presence. With an experience of +40 years and +300 professionals, Marktest is the leading independent market research player in Portugal. The Group has an outstanding track record supporting media channels, agencies, and advertisers to capture relevant data and turn it into actionable insights.

Ufenau Capital Partners is a privately-owned Swiss Investor Group which advises private and institutional investors with their investments in private equity. Ufenau Capital Partners is focused on investments in service companies in German-speaking Europe, Iberia and the Benelux region and invests in Education & Lifestyle, Business Services, Healthcare, IT Services and Financial Services sectors.

With the support of Ufenau, the objective of Marktest is to grow consolidating a group of leading specialists in the field of market research and analytics in Europe with profound sector-specific expertise coupled with cutting edge data visualization and analytics capabilities.

The Founders of Marktest will continue to lead the business into its next growth phase and will significantly co-invest alongside Ufenau VII. Together, Marktest’s team and Ufenau will ensure the continuation of the successful growth strategy.

This transaction has been led by Paulo Soares de Oliveira, from ONEtoONE Portugal and Ximena Fernández, from ONEtoONE Spain.